Re: What's so bad about using Mojo as a brand name?
Something either has MOJO or it does not. Calling something (particularly something you made or did) MOJO is a faux pas..Mojo is something that develops, not manufactured.
Not unlike moronic, self exhalted (sp), pompous, American lawyers calling themselves "esquire".
Esquire means "landed gentry" and NOT attorney or lawyer or jongleur. If you see an attorney with a sign or business card that says "esquire", avoid. Crass, clumsy and classless. Find a professional.
That is what MOJO and Esquire have in common when you apply it to yourself.
It's just a simple self absorbed, grandstanding, arrogant gesture. It is like complimenting yourself in public.
Aside from that, the origin of the word MOJO has nothing to do with Cajun or Zydeco.. it is a Gullah word:
"THE ORIGIN OF MOJO. "Mojo" is magic, magical ability, and the power to get things done. "Mojo" first appeared in the 1920s in the southern United States from the Gullah word "moco" (magic), Gullah being Creole spoken by some groups of African-Americans"